![Google and Levi's 'connected' jacket that lets you answer calls, use maps and more is going on sale | TechCrunch Google and Levi's 'connected' jacket that lets you answer calls, use maps and more is going on sale | TechCrunch](https://techcrunch.com/wp-content/uploads/2017/09/blog_post_1a_-_launch_wwjlv54-width-1000.png)
Google and Levi's 'connected' jacket that lets you answer calls, use maps and more is going on sale | TechCrunch
![Chip Bergh, president & chief executive officer of Levi Strauss & Co., shows off a connected jacket as he speaks at the Wall Street Journal Digital conference in Laguna Beach, California, U.S., Chip Bergh, president & chief executive officer of Levi Strauss & Co., shows off a connected jacket as he speaks at the Wall Street Journal Digital conference in Laguna Beach, California, U.S.,](https://c8.alamy.com/comp/2CRC4HD/chip-bergh-president-chief-executive-officer-of-levi-strauss-co-shows-off-a-connected-jacket-as-he-speaks-at-the-wall-street-journal-digital-conference-in-laguna-beach-california-us-october-17-2017-reutersmike-blake-2CRC4HD.jpg)
Chip Bergh, president & chief executive officer of Levi Strauss & Co., shows off a connected jacket as he speaks at the Wall Street Journal Digital conference in Laguna Beach, California, U.S.,
![Google and Levi's 'connected' jacket that lets you answer calls, use maps and more is going on sale | TechCrunch Google and Levi's 'connected' jacket that lets you answer calls, use maps and more is going on sale | TechCrunch](https://beta.techcrunch.com/wp-content/uploads/2017/09/screen-shot-2017-09-25-at-10-14-25-am.png?w=610)